Carlos Contreras, NASCAR’s first full-time Mexican-born driver, reached an incredible milestone in 2014—his 100th national series race. To mark the occasion, a custom timepiece was created in collaboration with Timeless Valor, reflecting both his racing legacy and deep cultural pride.
The watch features a bold, black dial adorned with Carlos’s signature and a commemorative “Chase to 100” badge at 6 o’clock. The logo integrates the Mexican flag colors into the number 100, honoring his heritage while celebrating his racing perseverance. The design is capped by a two-tone bezel—black and red—giving the piece a classic motorsport edge with functional 24-hour markings.
Built in a rugged 42mm stainless steel case, the watch is made for real-world durability—sporting sapphire crystal, 300m water resistance, and our signature swappable bezel system. Every dial was printed in-house using layered pad-printing for sharp contrast and depth, ensuring this collector’s piece lives up to the moment it honors.
More than a watch—this is a symbol of determination, identity, and breaking barriers in motorsport.
Stay Informed
Enjoy exclusive discounts, insider access to scratch & dent models, occasional giveaways, and be among the first to explore our latest timepiece designs before they launch.
From start to finish the entire experience was seamless
From start to finish the entire experience was seamless.
Alldaron spent over 2 hours with me during the design review and presented multiple renditions of the watch. Fantastic customer service.
Even the finest watches need TLC from time to time.
The watch which chronicles my police career was damaged by the lads at my local jewelers when they attempted to install a new battery. Alas. So I contacted Timeless Valor about repairs. Presto, in just a few days the watch was off on its first trip home. Then, in just a few days it was on the way back to NH. It arrived in perfect condition after being superbly packed. Glad it's back and I have it on as I type this. Fantastic wrist watches made with care but even the finest constructions need expert TLC from time to time.
We handcraft each watch in Tampa, FL – however our workshop is not open to the public. Our mailing address is: 334 East Lake Road #186 • Palm Harbor, FL 34685 USA Important: Do not ship watches for service without first contacting us to receive auth/instructions.