Carlos Contreras
“Chase to 100” Commemorative Timepiece
Carlos Contreras, NASCAR’s first full-time Mexican-born driver, reached an incredible milestone in 2014—his 100th national series race. To mark the occasion, a custom timepiece was created in collaboration with Timeless Valor, reflecting both his racing legacy and deep cultural pride.
The watch features a bold, black dial adorned with Carlos’s signature and a commemorative “Chase to 100” badge at 6 o’clock. The logo integrates the Mexican flag colors into the number 100, honoring his heritage while celebrating his racing perseverance. The design is capped by a two-tone bezel—black and red—giving the piece a classic motorsport edge with functional 24-hour markings.
Built in a rugged 42mm stainless steel case, the watch is made for real-world durability—sporting sapphire crystal, 300m water resistance, and our signature swappable bezel system. Every dial was printed in-house using layered pad-printing for sharp contrast and depth, ensuring this collector’s piece lives up to the moment it honors.
More than a watch—this is a symbol of determination, identity, and breaking barriers in motorsport.


