Night Stalker Association
Marine Recon Foundation
U.S. Naval Institute
USMC Scout Sniper
The Honor Foundation
Celebrate Your Journey

Custom Caseback Engraving

The dial only starts your story...
That Others May Live Foundation
Combat Diver Foundation
Warfighter Overwatch

Thank you for your visit

Welcome to Timeless Valor (formerly SwissPL). In a world crowded with generic watch brands, we have forged a niche handcrafting custom timepieces that echo the milestones and memories of those who wear them.

We’ve spent nearly 25 years in the watch world — and since 2010, we’ve focused on handcrafting custom timepieces that honor military and law enforcement legacies. Each watch is crafted with a deep passion for artistry, blended with the precision of Swiss components and American craftsmanship.

Call to design your watch: 1-800-774-4980

or email us: contact@timelessvalor.com

25 YEARS IN THE WATCH INDUSTRY

Celebrating 15 years of honoring military service through custom timepieces, we are evolving. As we mark this milestone, we’re expanding our mission and unveiling a new chapter - one that continues to honor the legacy of the U.S. Military while reaching even further to connect generations through craftsmanship and storytelling.

We create your custom watch

The Design Begins With Your Story.

Your unique journey is a story that deserves to be told. Join us in designing a custom watch that reflects your individuality. Together, we’ll create a timepiece that celebrates your milestones and honors your sacrifices.

Now, let’s design your watch!

Watch Models in SS & DLC Black




Bezel Swap System

The Classic watch (gen-4) comes equipped with an interchangeable bezel secured by 4 small screws.

Remembering our Friend
CAPT Dale "Snort" Snodgrass

"I make custom watches because of Snort. He is deeply missed!"
~ Alldaron (owner/designer)
----
The real Top Gun
. Legendary F-14 Tomcat Pilot • U.S. Navy TOPGUN Aviator • Renowned Air Show Performer.

He's the real-life inspiration behind Tom Cruise’s iconic role 'Maverick' in the movie 'Top Gun.'

He has been a mentor, an invaluable advisor and beyond that a deeply cherished friend.

We convert your logo

If the graphic, plane, helicopter, or other design you’re interested in isn’t displayed on our website, don’t hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art, including snapshots of patches from old flight jackets. We’re confident we can translate your graphic, logo, family crest, company brand, or team patch into a unique timepiece design.

Swiss Components

American Craftsmanship

Tell Your Story Like
Ron White

Our collaboration with U.S. Military and Law Enforcement is a deep source of pride; however, our craftsmanship extends far beyond.

We work with race drivers, actors, and companies to produce corporate awards and anniversary editions. We have the honor of collaborating with experts across various professions, each a leader in their field.

Discover their custom timepieces and the unique stories they represent.

take it one step further...

44mm Tactical edge-engraving

Marine Recon Foundation

44mm Tactical

Limited production run

Carpe Diem timepiece

TOAST TO LIFE
Special Cerakote Coated

44mm Tactical timepiece

- Long Live The Brotherhood -

There've been many times when I've heard folks say they're speechless, but I never quite understood, until now!! I am speechless. Or perhaps I'm so impressed with the way you conduct business... it makes it hard for me to express my gratitude...

read full review

A. Davis
USMC Scout Sniper

Absolutely beautiful. If I were rating you in my squadron, I’d have to remark 'Exceeds Expectations — Minimum supervision required.'

LT Colonel Martin
U.S. Air Force

Love the watch! Exceeds my expectations. I’ll wear it proudly. Thanks for a very nice experience. Appreciate your attention to detail and always being available. You have a lifetime customer.

COL. J. Battaglia
U.S. Air Force

'Perfect is good enough!' An original quote which you deserve …. well done!

Master Chief Behr
U.S. Navy

I felt like an 8 year-old kid opening up my new watch. And the bonus goodies, especially the metal band were terrific.

read full review

Bruce Newman

US Navy
Tactical Watch

Edge Engraving

Take customization even further

Handcrafted
Custom Watches

TIME TO TELL YOUR STORY

Made In House

Every timepiece is meticulously customized and hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.

“Celebrate together - raise a toast to shared moments, and enduring brotherhood.”

Order Your Custom Flasks